Introduction
Thank you for supporting Shelby Brothers. In order to protect your personal data while enjoying shopping at Shelbybrothers.com, we've drawn up this privacy policy, which is actually a contract governing your using of our services.
2.1 Cookies and similar technologies
We use cookies and similar technologies to provide, protect, and improve our products and services, for example by personalizing content, offering and monitoring advertisements, understanding user behaviour, and providing a safer user experience. You have the option to remove or reject the cookies on our website, using the settings of your browser or device, but doing so may result in an affected use of our products and services.
2.1 Definition of "Cookies"
Cookies are small pieces of text used to store information on web browsers. Cookies are widely used to store and receive identifiers and other information on computers, phones, and other devices. These types of files have various functions such as remembering your preferences and chosen items, assisting you to improve your site experience as well as trying to ensure that adverts or offers you see online are more relevant to you. These “cookies” can be divided into 4 types, each of which is outlined below.
2.2 Types of Cookies
Strictly Necessary Cookies
In order to provide you with fundamental services of our website, such as visiting our website or making a purchase, these cookies are essential. If you disable these cookies, we will not be able to fulfil your request.
Performance Cookies
This type collects anonymous information on how people use the site and this data is merged with other users to enable us to improve how the site operates. For example, we utilise Google Analytics cookies to help us understand how customers land on our site, browse or use our site and highlight areas that could use improvement such as navigation, shopping experience and marketing campaigns. The data stored by these cookies never shows personal details from which your identity can be established. If you disable or opt-out of these cookies, you may not be able to use certain features on and of our websites and services, and it may reduce the support or information that we can provide you.
Functional Cookies
These cookies may remember operations such as your preferences, so we can provide you with better services and improve our operation models. If you reject these cookies, you may not be able to use certain functions on our websites.
Targeting Cookies or Advertising Cookies
These cookies collect information about your browsing habits in order to make advertising more personal. These cookies may remember websites you have visited and share them with third parties such as advertisers. If you reject these cookies, you may not be able to use certain functions on and of our websites and services, and it may affect your experience.
Social networking cookies
These cookies are used to enable you to share pages and content on our websites and services through third-party social networking and other websites. These cookies may also be used for advertising purposes. If you reject these cookies, you may not be able to use certain functions on or of our websites, and it may affect your experience.
2.3 Cookies Placed by Third Parties
You may also encounter cookies on our websites that are placed by third parties. For example, when you buy our products online, our e-commerce vendor may use cookies and other technologies. We may also allow third parties to place cookies on our websites to track information about your online activities and/or across third-party sites or online services, including sending you targeted advertisements based on that information, which may include the remarketing of products and services that you have viewed on our websites and on third-party websites.
This Cookie Statement does not apply to the cookies, applications, technologies or websites that are owned by and/or operated by third parties, or such third parties' practices, even if they use or access our technology to store or collect information. To understand how third parties use cookies, please review their privacy policies.
2.4 Controlling and Opting-Out of Cookies
You can change the settings on your browser to prevent cookies from being stored on your computer or mobile device without your explicit consent. Your browser “help” section will normally provide details on how to manage the cookie settings. If you choose to reject cookies, as noted above, you may not be able to use certain features on or of our websites and services.
2.5 Other similar technologies
DPAPI (Data Protection Application Programming Interface) is a simple cryptographic application programming interface available as a built-in component in Windows 2000 and later versions of Microsoft Windows' operating systems. In theory the Data Protection API can enable symmetric encryption of any kind of data; in practice, its primary use in the Windows operating system is to perform symmetric encryption of asymmetric private keys, using a user or system secret as a significant contribution of entropy. DPAPI can help record and store users’ personal data.
Data Cube is a simple application for the recording and analyses of personal data. If you choose to reject cookies, as noted above, you may not be able to use certain features of our websites and services.
Changes to this Privacy Statement
From time to time, we may update our Privacy Policy due to new or different privacy practices. We will notify our customers when we make substantial changes to the Privacy Policy. The modification of the Privacy Policy is of great significance to ensure your rights regarding personal data. Consequently, we sincerely recommend you to check the Privacy Policy available online periodically. Additionally, you are always free to check the Privacy Policy through quick links whenever you are requested to enter your personal data. Simultaneously, we will notify you about alterations by sending a notice to your account. You will find a special quick link in your account that offers the full text of the Privacy Policy.
We take reasonable steps to ensure that your personal data is accurate, complete, and up to date. Based on protection of your privacy, you have the following rights:
1. You have the right to contact us to inform whether or not your personal data is being processed, and, when this is the case, access to this personal data and information, including but not limited to the purposes of the processing and the categories of personal data concerned.
2. You have the right to contact us to correct or delete your inaccurate personal data. Taking into account the purposes of the processing, you are also free to have incomplete personal data completed, including by means of providing a supplementary statement.
3. You have the right to obtain from us the erasure of personal data concerning you.
4. You have the right to contact us to set a restriction of processing, which limits our processing authorities.
5. You have the right to receive the personal data you provide in a structured, commonly used and machine-readable format and to transmit those data to a third party.
6. You have the right to contact us to make an objection to the processing of personal data on grounds relating to your particular situation at any time.
7. You have the right to not be subjected to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affecting you. When you need to realise this right, please contact us for help.
To protect the privacy and the security of your personal data, we may request data from you to enable us to confirm your identity and the right to access such data, as well as to search for and provide you with the personal data we hold. There are instances where applicable laws or regulatory requirements allow or require us to refuse to provide or delete some or all of the personal data that we hold.
You may contact us to exercise your rights. We will respond to your request within 30 days.
3.1 Checking your details
How can I check my personal data?
You can check your personal data by logging in to "My Account".
Deleting your data.
Please contact us when you find it necessary to delete your data:
• Personal data for providing, improving, and developing our products and services. If this type of data is deleted, your account will be closed as it can not be used properly without this type of data.
• Personal data that we use to communicate with you. If this type of data is deleted, we will be unable to contact you. Please make your decisions cautiously.
• Personal data to offer and measure targeted advertisements and services. If this type of data is deleted, you will not receive the latest marketing news and personalised shopping services.
• Personal data relating to promoting safety and security. If this type of data is deleted, your account might come under threat and you might not be able to use your account in a normal way.
When you delete your data, we have no obligation to retain your data, and we may delete any or all of your data without liability. However, we may retain data related to you if we believe it may be necessary to prevent fraud or future abuse, if required by law, or for legitimate purposes, such as analysis of non-personal data, account recovery, auditing our records, and enforcing our rights and obligations under our agreements.
We make certain personal data available to strategic partners that work with us to provide our products and services or help us market to customers. Personal data will only be shared by us with these companies in order to provide or improve our products, services, and advertising; it will not be shared with third parties for their own marketing purposes without your prior express consent.
5.1 Service Providers
We share personal data with companies that provide services on behalf of us, such as website hosting, email services, marketing, sponsoring of sweepstakes, contests, and other promotions, auditing, fulfilling customer orders, data analytics, providing customer service, and conducting customer research and satisfaction surveys. These companies are obligated to protect your data and may be located wherever we operate.
5.2 Corporate Affiliates and Corporate Business Transactions
We may share personal data with affiliated companies and business partners. In the event of a merger, reorganisation, acquisition, joint venture, assignment, spin-off, transfer, or sale or disposition of all or any portion of our business, including as a result of bankruptcy or similar proceedings, we may transfer any or all personal data to the relevant third party.
5.3 Legal Compliance and Security
It may be necessary—by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence—for us to disclose personal data. We may also disclose personal data if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate. We may also disclose personal data if we determine in good faith that disclosure is reasonably necessary to protect our rights and pursue available remedies, enforce our terms and conditions, investigate fraud, or protect our operations or users.
5.4 Legal Basis For The Processing of Personal Data from EEA Residents
It may be necessary—by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence—for us to disclose personal data. We may also disclose personal data if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.
If you reside within the European Economic Area (EEA), our processing of your personal data will be justified under one of the following conditions:
Whenever we obtain your consent;
Whenever the processing of your personal data is necessary for the performance of a contract between you and us or for taking any pre-contractual steps upon your request;
Where the processing is necessary for us to comply with a legal obligation;
Where the processing is necessary for the purposes of our legitimate interests;
Where the processing is necessary for legal and reasonable causes (in this situation we will specifically explain the details)
1.1 Definition of personal data.
Personal data means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data. Personal data does not include data that has been irreversibly anonymized or aggregated so that it can no longer enable us, whether in combination with other information or otherwise, to identify you.
Here is a description of the types of personal data we may collect and how we may use it:
1.2 What Personal Data We Collect
Depending on the products and services you choose, we collect different kinds of personal data from or about you.
Data you provide
We collect the personal data you provide us with when you create an account to use our products and services or otherwise interact with us, such as supplying account information, contacting us, participating in an online survey, using our online help or online chat tool.
Data from your terminal equipment
Our app can use files or data stored on your device. If you want to prevent our app from accessing your phone data, you can reset the privacy settings on your phone. After obtaining your permission, photo/media/file access may include the ability to:
① Read the contents of your USB storage (such as SD card).
② Add contents to your USB storage.
③ Format external storage.
④ Mount or unmount external storage.
We may collect and store information (including personal data) locally on your device using mechanisms such as browser web storage (including HTML 5) and application data caches.
You can upload photos when you comment on online services. In that case, we will collect images and other information from your device's camera and photos. For example, you will not be able to upload photos from your camera roll unless we can access your camera or photos with your permission.
Certain services include a unique application number. This number and information about your installation (for example, the operating system type and application version number) may be sent to the website when you install or uninstall that service or when that service periodically contacts our servers, e.g. for automatic updates.
Data for purchase
When you make a purchase, we collect personal data related to the purchase. This data includes your purchase data, such as your PayPal data, username, shipping address and other authentication information, as well as billing, shipping, and contact details.
Data about improving our services and products
When you visit our websites, we may collect data about the type of device you use, your device's unique identifier, the IP address of your device, your operating system, the type of Internet browser that you use, usage information, diagnostic information, and location information from or about the computers, phones, or other devices on which you install or access our products or services. Where available, our services may use GPS, your IP address, and other technologies to determine a device's approximate location to allow us to improve our products and services.
1.3 How We Use Your Personal Data
Generally speaking, we use personal data to provide, improve, and develop our products and services, to communicate with you, to offer targeted advertisements and services, and to protect us and our customers.
We determine and control how to process your personal data as data controller for the following purposes:
Providing, improving, and developing our products and services
We use your personal data to help us provide, improve, and develop our products and services. This may include using personal data for purposes such as completing the shopping process, improving user experience, data analysis, research and audits. Such processing is based on your prior consent or our legitimate interest in offering you products and services. We encourage you to read those rules of the privacy policy carefully before participating. If you no longer wish to agree to the services we provide (as mentioned above), please contact us to opt-out.
Communicating with you
Subject to your prior explicit consent, we may use personal data to send you marketing messages in relation to our own products and services, communicate with you about your account or transactions, and inform you about our policies and terms. If you no longer wish to receive emails for direct marketing purposes, please contact us to opt-out. We also may use your data to process and respond to your requests when you contact us. If you no longer wish to agree to services we provide as mentioned above, please contact us to opt-out.
Offering and measuring targeted advertisements and services
Subject to your prior explicit consent, we may use your personal data to personalise your experience with our products and services and on third-party websites and applications and to determine the effectiveness of our promotional campaigns. You are free to choose whether to receive promotional information or not. If you no longer wish to agree to above services we provide, please contact us to opt-out or choose "unsubscribe" to opt out of those emails.
Promoting safety and security
Subject to your prior explicit consent, we may use certain technologies to protect your personal data that help verifying accounts and normal user activities, as well as to promote data safety and security, such as by monitoring fraud and investigating suspicious or potentially illegal activities or violations of our terms or policies. Such processing is based on our legitimate interest in helping to ensure the safety of our products and services.
1.4 How We Store Your Personal Data
We may use certain technologies to make sure your personal data record is complete and accurate, such as cookies and similar technologies. And subject to your prior explicit consent, we may store a processing record of your personal data for ten years.
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